TURN PLAY MODE ON

This summer, New Town Plaza x LEGO Hong Kong are teaming up to activate “Play Mode” across the city! Making its Hong Kong debut, a giant 4-meter-tall L-Boy welcomes everyone with a playful, head-turning swivel. Step right into 7 Interactive Play Zones and get ready to Turn Play Mode On!

3 Major Zones & 7 Interactive Play Experiences

The 7 interactive experiences feature a 4-meter-tall giant L-Boy disguised as an energetic DJ wearing headphones. L-Boy will playfully wag its head, inviting everyone to get up and move!

1. Hong Kong’s First Giant Upgraded “Battle of Peace”: Build your own fighter jets and cannons to wage a cross-generational battle inside a giant LEGO® fort arena.

2. LEGO® DJ Panel: Channel your inner DJ and spin tracks on a real LEGO® mixing desk to dance along with summer beats.

3. Creative Building Bricks Zone: Unleash your imagination to build you own LEGO® bricks.

4. LEGO® Bricks Competition: Put your speed and creativity to the test by taking on specific building templates.

5. 85-inch Digital Graffiti Wall: Turn street art into digital fun by designing a brand-new summer look for L-Boy!

6. Super Cube Interactive Game: Test your agility, rhythm, and teamwork in this dynamic light-up floor challenge.

(“85-inch Digital Graffiti Wall” & “Super Cube Interactive Game” open from 12nn-8pm on Fri to Sun. Same-day spending receipt is required to redeem game passes/cards via The Point App to participate. Click here to redeem【Turn Play Mode On Interactive Game Pass Redemption】. )

7. “1-Minute Speed Builder Challenge” @ UB Play Park:

(Open from Fri to Sun: 1pm – 6pm, required to redeem a participation pass)

Fridays to Sundays: Spend HK$100 in a single transaction at designated “Instant Points Earn” merchants in New Town Plaza to enter the 1-minute LEGO® speed builder challenge. The top 2 fastest participants in each session who complete the build within 1 minute will have a chance to win a LEGO® Rose Bricks Set or $300 merchant e-Voucher! Click here to redeem a participation pass.

Click here for more details

“Creative City” Miniature Landmark Exhibition Built with Over 200,000 LEGO® Bricks

LEGO® Certified Professional Andy Hung and local AFOL (LEGO adult fans group) team Legend Bricks have used over 200,000 LEGO® bricks to faithfully recreate visually stunning Shatin landmarks in miniature form.

LEGO® Pop-up Store (12pm – 9pm, L3 Atrium)

Sell exclusive new LEGO® collaboration sets, including the brand-new LEGO® [Olivia Rodrigo X LEGO® Editions] series, the must-have LEGO® [ONE PIECE] collaboration for anime fans, the LEGO® Ideas [E.T. the Extra-Terrestrial] set, and more!

Spend a specified amount at the Pop-up Store to receive exclusive limited-edition gifts specially designed and produced by LEGO® for this event. Fans won’t want to miss out!

LEGO Boy Meet & Greet

Like and follow New Town Plaza’s official Instagram or Xiaohongshu account to take photos with LEGO Boy!

Dates: 15, 16, 22, 23, and 29 August

Time & Location:

-L3 Atrium, Phase 1 (2pm – 2:30pm)

-UB Play Park, Phase 1 (3:15pm – 3:45pm)

Click here for more details