LEGEND UNFOLD

This World Cup, New Town Plaza and LEGO® are teaming up to bring you the ultimate football extravaganza! Discover 6 must-visit photo spots, test your skills at the Penalty Shootout interactive game, and unleash your creativity at LEGO® Bricks Build Zones. Let’s build the football fever together!

GOAL 1: Hong Kong Debut! Photo Spots with Football Legends

• The 3-Meter-Tall FIFA World Cup Trophy: A spectacular 1:8 replica crafted from over 150,000 LEGO® bricks.
• 4 Football Legends: Snap photos with LEGO® minifigures of Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vini Jr.
• LEGO® Bricks Build Zones (12nn – 8pm): Unleash your imagination and build your very own custom jersey and mini trophy using LEGO® bricks!

GOAL 2: Interactive Games — Win Amazing Prizes!

• 【Penalty Shootout Games】 (12nn – 8pm | L3 Atrium)

Present a same-day electronic receipt from any purchase at New Town Plaza to participate once. Get high scores to win an exclusive LEGO® Mini Jersey Build Set! (Limited quotas available, while stocks last.)

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• 【Weekend Exclusive: Speed Build Challenge】

(Saturdays, Sundays & Public Holidays only | 1:30 pm – 6:30 pm | UB Play Park)

Take the 45-Second LEGO® Jersey Speed Challenge! Simply present a same-day electronic receipt from Play Park or Phase 3 to join. Complete it to win an exclusive LEGO® Mini Trophy Build Set! (Limited quotas available, while stocks last.)

JOIN NOW

GOAL 3: LEGO® Pop-up Store (12nn – 9pm | L3 Main Atrium)

Gear up with a wide range of FIFA World Cup 2026 LEGO® Editions products available on-site, plus enjoy exclusive LEGO® gifts with purchase!

Click here for more details