EVISU was founded in Osaka Japan in 1991 and is named after the Japanese god of prosperity Ebisu.
Initially only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowed and spurred a revival of interest in vintage denim which spread around the world.
EVISU is the original denim brand to introduce denim wearers across the globe to premium-quality Japanese selvedge denim and custom distressing. EVISU plays a pivotal role in the history of denim, the brand that started the worldwide “Replica Movement” which in turn, birthed the premium denim category we know today.
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